Monday, July 1, 2013

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

by The Cult C. in Category The Cult of on 2013-07-02 05:05:22, Revised

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The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
What Is the Cult of the Customer It is a culture that focuses on creating an amazing experience for both employees and customers This book will take you through the five cults or phases that all companies must go through to create an experience that turns your satisfied customers into customer evangelists These customers aren t just loyal they re your company advocates They give unsolicited testimonials and referrals and become extensions of your marketing and sales departments Filled with dozens of case studies and lessons this book will guide you through a process that develops an employee culture dedicated to creating an exceptional service experience both inside and outside of your company This book reflects the core values of our approach at Morton s The Steakhouse 174 We not only serve The Best Steak Anywhere but we are truly focused on providing our guests with Morton s Genuine Hospitality second to none in restaurant dining This book is all about providing you with the necessary tools to create that amazing top of the line experience for every guest 151 Thomas J Baldwin Chairman CEO and President Morton s Restaurant Group At Zappos com we ve always recognized that customers need to be more than satisfied 151 they need to be WOWed Shep recognizes this as well in his book and gives plenty of examples of how different companies go about creating WOW experiences 151 Tony Hsieh CEO Zappos com At Verizon Wireless we are passionate about creating a great customer experience in every customer interaction This book takes you through the necessary steps to create a world class customer service organization 151 Eileen Creeden Vice President Northeast Customer Service Verizon Wireless Ultimately we want loyal customers 151 not just loyal to our brand but also to our dealerships The Cult of the Customer teaches how to get customers in virtually any business to come back again and again 151 Mike Rencis Customer Service Operations Manager Toyota Motor Sales USA

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