Innovation Management and New Product Development
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Innovation Management and New Product Development Innovation Management and New Product Development Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms This book is designed with one overriding aim to make this exciting and highly relevant subject as clear to understand as possible nbsp Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper It is designed to be accessible and readable and was the first textbook to bring together the areas of innovation management and new product development for the business student nbsp Now in its fourth edition the book boasts several new and unique features Topical articles from the Financial Times illustrate how the subject is being discussed in the context of the wider business world NEW A new chapter on service development offers up to date coverage of this popular subject NEW Pause for thought questions integrated within the text designed to help you re 64258 ect on what you have just read and to check your understanding NEW Five major new case studies have been introduced including eBay Viagra Innocent and Apple NEW A colourful new design enlivens the text and makes the structure easy to follow A comprehensive set of web references at the end of each chapter guides the reader to further resources nbsp About the Author nbsp Paul Trott is a Reader in Marketing at the Business School University of Portsmouth He is the author of many reports and publications in the area of innovation management and is co author of the Penguin Business Dictionary
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